Haiti’s Ministry of Tourism
has launched the country’s first-ever television advertising campaign aimed at
attracting visitors from the United States.
Developed in partnership
with Cablevision, the fully integrated campaign features 30 TV spots, a 24/7
dedicated destination channel – Haiti: Experience It! – located at Cablevision
channel 650, and online exposure.
“Haiti is taking a giant
leap forward today toward recapturing her place as one of the leading tourism
destinations in the Caribbean,” said Stephanie Balmir-Villedrouin, minister of
Tourism and Creative Industries.
“We couldn’t be more pleased
to have partnered with Cablevision on this campaign and can’t wait to showcase
Haiti’s tourism charms to New York-area viewers,” she added.
Television ad spots
developed for the new Haiti tourism campaign are targeted at members of the
Haitian Diaspora, as well as mainstream leisure travellers, Balmir-Villedrouin
said.
She said ads will air across
major cable networks in the New York tri-state area, including CNN, A&E,
The History Channel, Food Network, AMC, Discovery Channel, and News 12,
reaching an estimated one million households.
“This innovative new
campaign not only helps to put Haiti firmly back on the tourism map by raising
awareness, but it also gives consumers the chance to plan their travel through
our very own interactive channel,” Balmir-Villedrouin said.
“Haiti: Experience It!”, the
dedicated destination channel component of the Haiti tourism campaign, provides
viewers with a convenient, interactive travel planning resource right on their
own TVs, she said.
Using their cable remotes,
the Haiti tourism minister said viewers can search and select from a library of
on-demand long-form videos providing in-depth information on attractions,
hotels, tour guides, events, beaches, and more 24 hours per-day, seven days
per-week.
“Our new campaign will run
for an initial period of five months ending in June – though this is just the
beginning.”
“Just as behind every
mountain there are more mountains in Haiti, so too will our marketing efforts
continue to grow and surpass the achievements to date,” she added.
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